Bollywood starlet and fashionista, Ananya Panday, is one of the biggest youth icons today. She has been named the face of Plum BodyLovin’, the brand’s popular bath and body line. Panday will serve as the brand’s spokesperson and promote the fragrance category, which includes body mists, perfumes, and deodorants, through a range of compelling media campaigns.
Ananya Panday while speaking with IANSlife
Fashion trends yay or nay?
Ananya: I believe Fashion is something that comes naturally to you and speaks about you as a person. So, I don’t believe in jumping on the trend bandwagon. I like to dress comfortably and have my own fashion presence.
Your favourite junk food?
Ananya: I am a total foodie. I love eating and that’s something I have never been shy about. My favourites are croissants, French toasts, Pizzas, and chocolates for sure.
The worst part about being an actor is….
Ananya: I think it’s not getting to spend enough time with my family & friends.
The best part about being an actor is
Ananya: There’s always a learning involved in the entire process of being an actor. I love how I can be a part of the bigger picture and how I can be involved in the beautiful phenomena of storytelling.
Your workout routine ?
Ananya: It’s a mix generally. I balance my workout routine between strength workouts, pilates and yoga. My recent discovery and favourite has to be aerial yoga.
When it comes to men, what fragrance do you find attractive on them? Do you prefer something light or strong, something woody or with hints of tobacco?
Ananya: On men I’d prefer a dark, woody fragrance note for sure. Something that is warm and spicy at the same time. Like a mix of vanilla, amber, plum, blackberry, oud also maybe. Basically, I like abundance of scents being used to make one and that’s what makes men’s perfumes so strong and attractive.
What do you love about Plum BodyLovin and how do you feel about being the face for the brand and product?
Ananya: Plum BodyLovin’ has a refreshing take on fragrances with their super-fun yet unique body mists & perfumes, colourful designs & of course the delightful names like Hawaiian Rumba & Orchid-You-Not etc. As someone who has always loved good fragrances & all things fun, this association with Plum BodyLovin’ was one I didn’t have to think twice about. Given my love for animals, I also loved that the brand is 100 percent vegan & cruelty-free. Smelling irresistible was never so much fun & I can’t wait for women everywhere to fall in love with these fabulous fragrances (my current favourite has to be Vanilla Vibes because I love smelling like a delicious cupcake)!
With its hallmark scents like Hawaiian Rumba, Vanilla Vibes, Trippin’ Mimosas, and Orchid-You-Not, Plum BodyLovin wants to be the bath and body brand of choice for young people in India. It also wants to be the most enjoyable and wonderful one. Ananya Panday adds just the right amount of charm and frivolity to make today’s young women adore their perfumed body sprays and body lotions! The alliance is a natural fit because Ananya’s personality and the brand’s DNA of being lively, playful, quirky, and enjoyable instantly and almost seamlessly connect.
Commenting on the announcement Shankar Prasad, CEO & Founder, Plum, said – “We’re elated to be associated with one of the most promising actresses& youth icons in India today. Ananya’s cheerful persona and dynamism blend perfectly with Plum BodyLovin’s brand personality, and this alliance is a step forward towards becoming the preferred choice for India when it comes to delightful &premium fragrances. We are thrilled to have her onboard & can’t wait for everyone to see the collaboration come to life, soon!”
On being the brand’s ambassador, actor Ananya Panday shares, “Plum BodyLovin’ has a refreshing take on fragrances with their super-fun yet unique body mists & perfumes, colourful designs & of course the delightful names like Hawaiian Rumba & Orchid-You-Not etc. As someone who has always loved good fragrances & all things fun, this association with Plum BodyLovin’ was one I didn’t have to think twice about.Given my love for animals, I alsoloved that the brand is 100 per cent vegan & cruelty-free. Smelling irresistible was never so much fun & I can’t wait for women everywhere to fall in love with these fabulous fragrances (my current favourite has to be Vanilla Vibes because I love smelling like a delicious cupcake)!”
